Guide To Opening A Baby Registry At Target (incld Benefits)

How A Baby Registry Works At Target

First, let’s go over what exactly a baby registry is…

A baby registry (just like any other gift registry) is a system for letting your friends and family know exactly which items you most want and need ahead of your baby shower and the birth of your little one. By using a registry, you can add specific items to a list that others can view and shop from directly either in store or online. Using your registry, your friends and family can shop with confidence, knowing that they’re buying you exactly what you want and need.

Most people set up their baby registries around the end of the first trimester (about three months into your pregnancy). At this time, many people may choose to find out the gender of their child which could end up informing the types of gifts they choose to receive. If you don’t plan on finding out the gender of your child during your pregnancy, you can set up your registry at any time.

To begin setting up your Target Baby Registry, click here. You can also use the same link to search for an existing registry of a friend or family member. After you activate your registry, it will stay active in your account for 18 months and remain searchable by friends and family for one year.

Benefits Of Using A Target Baby Registry

Get exactly what you want and need

Your friends and family won’t have to guess at what you’re needing most ahead of the arrival of your little one. With a gift registry, you can be upfront about your needs and your friends and family can shop for you with confidence.

Reduce the risk of duplicate gifts

Target’s registry has a built-in system to reduce the risk of duplicate gifts. When people purchase anything from your registry, they have the option of scanning both the registry barcode and the barcode for the item they’re purchasing at checkout. This will mark the item as “purchased” on your registry page, letting other shoppers know to choose something else. Any items purchased directly through your registry online will be automatically marked as purchased.

Add items from multiple retailers with Target’s universal registry

Another bonus of using a Target baby registry is that you can add items from other retailers (not just Target). A universal registry takes a few extra steps to activate, but once it’s set up, you can add items from a wide range of retailers including Cost Plus World Market and Pottery Barn.

Return gifts with no stress for up to 1 year

Target has a generous return policy for their baby registries, allowing an extended return window of up to one year. So, if you end up with some duplicate gifts or anything you don’t want, you won’t need to worry. For a full look at Target’s baby registry return policy, check out our post about it here.

How To Receive a Registry Welcome Box 

For all Target customers who sign up for a baby registry, Target offers a free welcome kit packed with $100 worth of items for you and your baby.

However, receiving this welcome kit does not happen automatically.

Here are the instructions provided by for how to claim your free gifts…

How to get your free welcome kit target

For a full look at what’s included in the Target Baby Registry Welcome Kit, check out this article from Champagne and Coffee Stains. Some of the items include Huggies Diapers and Aveeno Baby Lotion.

Target Welcome Kits cannot be ordered online.

How To Use A Baby Registry

To set up a Target baby registry, start by visiting this link and clicking “Create a registry.” If you are not signed into your account, you will first be prompted to sign in or create an account.

Create Baby Registry Target

Next, you’ll be taken to a page where you can enter your name as well as your partner’s name if applicable.

Target Baby Registry Step 2

From there, Target will ask you a few questions about your baby’s expected arrival date, gender, and whether this is your first child. They also provide options for parents who are in the process of adopting a child.

Once you’ve entered all of your basic information, you will be taken to a page where you can begin adding items to your registry.

If you would like to convert your Target registry into a universal registry, you can add items from multiple retailers. To learn how to convert your Target baby registry into a universal registry, click here. Keep in mind that the universal registry tool is not supported on mobile browsers.

To access your Target baby registry through the Target app, click on the “bullseye” logo and scroll down to where it says “Registry.”

If you’re shopping for someone through a Target Baby Registry, you can even use Target Circle offers to save money on your purchases. When you’re logged into your account, any Target Circle offers that apply to your shopping cart will be automatically applied at checkout. 

Must Have Baby Registry Picks

If you’re struggling to think of things to add to your baby registry, we have some ideas for you!

Here is a list of the top ten must-have items for a baby registry…,

  1. Diapers
  2. Diaper pail
  3. Baby wipes
  4. Newborn clothes
  5. Stroller
  6. Car seat
  7. Baby carrier
  8. Crib and mattress
  9. Changing pad
  10. Baby bathtub and toiletries

Other Stores with Baby Registries

The Target baby registry system is widely regarded as the easiest-to-use baby registry in the US. Target is also known for being one of the best places to shop for baby essentials.

Amazon is also a popular place to set up a baby registry particularly for people shopping for nursery décor.

Here is a list of places that offer baby registries besides Target…

  • Amazon
  • Walmart
  • Pottery Barn Kids
  • IKEA
  • Crate & Barrel Kids
  • buybuy Baby


Do Target baby registries show who purchased what?

Yes. The owner of the registry can view the purchaser name for each gift, as well as the quantity and date purchased.

Do baby registries show your address?

No. Target does not display your address, phone number, or email address to anyone who views or orders from your registry.

How do you find your friend’s baby registry at Target?

To search for a Target baby registry, visit this link.

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