If you’re a frequent Walmart shopper, then you’re probably already familiar with Great Value brand products. But what exactly is this brand and why is it so cheap? Is Great Value owned by Walmart, or can it be found at other major grocery retailers?
You might have already noticed that the Great Value brand is pretty hard to find if you’re not shopping at Walmart. In fact, you could say that it’s impossible to find outside of Walmart.
That’s because The Great Value brand is a private label owned and exclusively sold by Walmart.
When Did Walmart Start Its Great Value Brand?
Would you believe it if I told you that the Great Value brand is nearly 80 years old? That’s right!
Walmart officially developed the Great Value brand in 1946, with products becoming available on shelves for the first time in 1947.
Who Makes Great Value Brand Products?
Great Value brand products are made by a variety of major manufacturers, including but not limited to Sara Lee, General Mills, ConAgra Foods, and Ziploc. While some Great Value products might be produced in the USA, most are produced overseas.
By curating their own discount-value brand in Great Value, Walmart is able to work with major manufacturers to negotiate lower product prices which they can then pass on to their customers. This is how most “store brands” work.
The Great Value label can be found on everything from milk to eggs to meat and canned vegetables.
Here is a list of some of the most popular Great Value products available on Walmart.com:
- Sour cream
- Granulated sugar
- Apple juice
- Canned vegetables (carrots, peas, corn, etc.)
- Canned soup
- Gravy mix
- Bottled water
- Birthday candles
True to its name, Great Value brand products are available with lower price tags than many of their competing products. For example, you can currently find a gallon of whole milk under the great brand label for just $3.16, while the average price for a gallon of whole milk in the US right now is $4.41 according to the USDA.
Great Value brand products are consistently available at a fraction of the standard market price.
Great Value Brand Reviews
If you check out Walmart.com, then you’d be safe in assuming that Walmart customers are fairly happy with their Great Value brand products. Of the most popular GV products featured on Walmart’s main page, most have between 3.5 and 5 stars as an aggregated score from customer reviews.
Even according to independent reviewers, the consensus seems to be that while Great Value has a few hit-or-miss products, it’s generally pretty comparable to other major brands when it comes to taste.
As an example, the Reddit users on this thread seem to mostly agree that Great Value brand products really aren’t that different from major-label products.
After all, Great Value brand products are produced by big brands like Folgers, Sara Lee, and more. So, you’re essentially getting the big-name products at a fraction of the price.
Is Walmart Discontinuing The Great Value Brand?
Despite a few rumors floating around online, Walmart has zero plans to discontinue or even scale back their famous and time-tested Great Value brand. In fact, the company seems to be expanding their Great Value offerings, consistently adding new products and product categories over the years.
It is true, however, that Walmart has recently been in the process of redesigning the Great Value brand logo, so customers might have to re-adjust to the new look.
Is Great Value a generic brand?
No. A generic brand is typically not prominently labeled and doesn’t garner much recognition from shoppers. Great Value, on the other hand, is a store brand with wide recognition and a prominent, well-established label.
Are Great Value and Member’s Mark the same?
No. Although similar in concept (both are private labels sold by Walmart-owned companies), Great Value and Member’s Mark offer unique products at different prices.
Is Great Value only sold at Walmart?
Yes. Great Value is a Walmart-owned private label exclusively sold at Walmart stores and on Walmart.com.
Why is Great Value brand so cheap?
Great Value brand is significantly cheaper than many other food labels because of Walmart’s immense power of scale and distribution. By making major supply deals with some of the world’s largest food production companies, Walmart can attain lower per-unit prices by purchasing in such large quantities. Then, Walmart can pass those savings onto their customers.
Great Value is a food and household products brand owned and sold exclusively by the Walmart corporation. Originally developed in the 1940s, Great Value was designed to provide the lowest food prices possible to consumers. Walmart partners with major food production companies across the world to acquire quality food products on par with major brands. Then, Walmart labels these foods with their exclusive label and sells them at significantly lower prices than can be found elsewhere.
If you’re looking for everyday value for standard-quality products, then look no further than Walmart’s Great Value brand.