Is your “Pub Sub” receipt looking a little different lately? You aren’t imagining it. Inflation has hit the deli counter, and loyal fans are feeling the pinch.
We dug through menu archives, Reddit threads, and receipts to break down exactly how much more you’re paying for your favorite Publix subs in 2025 compared to just a year ago.
1. The Chicken Tender Sub
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Early 2024 Price: ~$10.49 (Sale Price ~$8.49)
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2025 Price: ~$11.99 – $12.99 (Sale Price ~$9.89)
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The undisputed king of the deli. This sub features double-breaded, fried-to-order chicken tenders chopped and stuffed into a roll with your choice of cheese and veggies. It is famous for its weekly sales, but even the “deal” price has crept up nearly $1.50.
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2. Boar’s Head Italian Sub
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Early 2024 Price: ~$10.49
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2025 Price: ~$11.49
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A classic bestseller featuring a trio of premium meats: Genoa salami, Tavern ham, and hot cappy ham. Paired with Provolone and the essential “oil and vinegar” drizzle, this sub has seen a steady $1.00 base price hike across most Florida locations.
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3. The Ultimate Sub (Boar’s Head)
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Early 2024 Price: ~$10.49
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2025 Price: ~$11.49
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True to its name, this beast is stacked with roast beef, turkey, and ham. It is the go-to for indecisive carnivores. Like other premium Boar’s Head options, it has moved firmly past the $11 mark in 2025.
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4. Chicken Cordon Bleu Sub
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Early 2024 Price: ~$10.99
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2025 Price: ~$11.79 – $11.99
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A rich, savory specialty hot sub that combines rotisserie chicken with savory ham, bacon, and melted Swiss cheese. Because it uses specialty ingredients, it often commands a premium price tier higher than the standard cold cuts.
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5. Havana Bold Sub
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Early 2024 Price: ~$10.79
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2025 Price: ~$11.79
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A spicy twist on the Cuban, this sub features Peppenero ham, Tavern ham, bacon, and chipotle Gouda. It’s a “specialty” menu item, meaning it consistently costs about 30–50 cents more than your standard turkey or ham sub.
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6. Boar’s Head Turkey Sub
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Early 2024 Price: ~$10.29
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2025 Price: ~$11.29
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The “reliable” choice. Simple Ovengold turkey breast with your choice of cheese. While it used to be one of the more affordable premium options, it has now joined the ranks of the $11+ lunch, frustrating fans looking for a simple, healthy meal.
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7. Publix Brand Italian Sub
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Early 2024 Price: ~$8.99
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2025 Price: ~$9.99
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The budget-friendly alternative to the Boar’s Head version. It uses Publix’s private-label meats instead of the premium brand. It remains under the psychological $10 barrier in some areas, but barely.
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8. Roast Beef Sub (Boar’s Head)
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Early 2024 Price: ~$10.49
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2025 Price: ~$11.49
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Top round roast beef cooked rare and sliced thin. This sub has been hit hard by rising beef costs, solidifying the $1 price jump seen across the entire Boar’s Head beef line.
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9. Tuna Salad Sub
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Early 2024 Price: ~$8.99
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2025 Price: ~$9.99
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A divisive classic made with Publix’s house-made tuna salad (tuna, celery, mayonnaise, and relish). Since it is prepared in-house without branded deli meats, it remains one of the cheaper options, though it has still risen by a dollar.
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10. Veggie Sub
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Early 2024 Price: ~$7.49
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2025 Price: ~$8.49 – $8.99
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Formerly the best value on the menu, the Veggie sub offers just cheese and vegetables. The sharp price increase here stings the most for many, as paying nearly $9 for bread and veggies feels steeper than the meat-heavy counterparts.
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