Mad Gab’s Lip Butters Just Landed in 702 Publix Stores: Worth a Try?

Mad Gab’s lip care has landed in 702 Publix stores following an October 2026 rollout. The expansion covers eight Southeastern states, but availability and placement can vary by store.

What	Two USDA Certified Organic Lip Butters and one SPF 15 Lip Balm
When	Rolled out in October 2026; announced November 13, 2026
Where	702 Publix stores across Florida, Georgia, Alabama, South Carolina, North Carolina, Tennessee, Virginia, and Kentucky
How to get it	Look on the in-store Lip Care Power Panel at participating Publix locations

Three Mad Gab’s products join Publix shelves

The Publix rollout includes USDA Certified Organic Lip Butter Peach Mango, USDA Certified Organic Lip Butter Watermelon Sorbet, and SPF 15 Lip Balm Minty Mint. The products are being displayed on Lip Care Power Panels inside participating stores.

Mad Gab’s was founded by Gabrielle Melchionda in Yarmouth, Maine, in 1991. The woman-owned brand is celebrating its 35th anniversary and was previously available through Whole Foods, Wegmans, Ingles Markets, and independent retailers.

“Joining the assortment at Publix is an incredible milestone as we celebrate our 35th anniversary,” Melchionda said in the company’s announcement.

How to find them at your store

If you shop at Publix in one of the eight included states, check the store’s Lip Care Power Panel rather than assuming the products will be in another beauty or personal-care display. Placement varies by location.

Mad Gab’s also has a store locator on its website. Because the announcement does not identify every participating Publix location, shoppers should use that locator and verify availability directly with the individual store before making a special trip. No app or online purchasing option was mentioned.

What it means for you

This expansion gives Publix shoppers a new in-store option in three flavors or formulas: two organic Lip Butters and one mint lip balm with SPF 15. It may be worth a look if one of those specific options appeals to you, especially now that the brand has wider availability across the Southeast.

There is not enough published information to judge the value side yet. The announcement provides no prices, package quantities, promotions, deadlines, or stated sell-out risk. Check the shelf price and availability at your local participating Publix before deciding whether it is worth a try.

Quick Questions

Which Publix states carry Mad Gab’s Lip Butters?
The rollout covers participating Publix stores in Florida, Georgia, Alabama, South Carolina, North Carolina, Tennessee, Virginia, and Kentucky.

Where are Mad Gab’s products located inside Publix?
Look for the in-store Lip Care Power Panel. Placement varies by location.

How much do Mad Gab’s Lip Butters cost at Publix?
No prices or promotions were specified in the available announcement.

How can I check whether my Publix has them?
Use the store locator on Mad Gab’s website and verify availability with the individual Publix store.

Check Mad Gab’s store locator, confirm stock with your local Publix, and look for the Lip Care Power Panel on your next visit.